2021: The Year of Concert Streaming
By: Mitch Hamilton — Animal Concerts Founder and CPO
Netflix is probably the biggest household name right now, second only to Apple, Amazon, or Google. It changed from being an entertainment distribution company that delivered DVDs via mailboxes in 1998, to a massive global company that streams content live through its device-agnostic application. Netflix then inspired a whole list of companies to do the same (Disney+, Apple TV +, Amazon Prime, Binge, Hulu, etc). Content streaming is convenient, it is easy to use and it removes the headache of going to a video store just to find yourself unable to find something you like, which will need to be returned in a few days anyway.
Netflix and its competitors provide a service that helps to conveniently and affordably connect consumers with the shows that they know and love, whilst exposing them to shows and movies that they have never heard about before.
One might ask, can this be true for concerts?
Prior to Covid-19, the main way to watch your favourite musician or band perform was either via an in-person concert or on a DVD. Some streaming platforms have begun putting pre-recorded concerts onto their platforms, but there is still a lot of room for improvement in this space.
Since then, there have been pioneers who have done a great job proving the concept of virtual concerts and festivals, such as the Belgian mega rave Tomorrowland which went online in 2020 and sold over 1 Million tickets. People threw parties in their houses, invited their friends and partied like they were there. This concept has the potential to change the way we all enjoy our favorite bands, and what Tomorrowland achieved is still only scratching the surface on what can be done by combining concerts with streaming and wrapping that all in an ecosystem that runs on blockchain.
Enter Stage Left: Animal Concerts
Animal Concerts capitalises on the traditional concert model and gives it new life through integrating blockchain and other digital technologies. This includes:
- Focusing on online streaming and LIVE concerts to mass audiences
- VIP passes to the in-person concerts — auctioned as digital collectibles
- Sponsorships & Partnerships
- Marketing, Data & Advertising opportunities
- Digital and Tradable Collectibles from Each Artist and Event
We will host concerts for big-name artists and stream them online to an almost limitless audience globally. We are creating brand new revenue streams for artists, and new and interesting ways for fans to interact with them — bringing artists and fans together we are solving the problem from both sides. We already have agreements with several household name artists for concerts later in the year, with many more Tier 1 bands and DJs under negotiation.
“Animal Concerts is Creating an Unparalleled Experience”
Neil Batchelor — Animal Concerts COO
We will bring artists and their fans closers together on our platform creating new and innovative experiences and opportunities to trade. We are also going to incorporate Virtual Reality into our concerts by putting several 360 Degree cameras on stage, the viewer can use a VR headset to get a truly immersive experience like they are on stage with the band, but from their own living room.
But is it even possible?
Yes! We have built a very solid team of experienced experts and entrepreneurs from industries like technology, finance, real estate, and media — but also experienced bookers in the music industry — coupled with experts on blockchain and NFT’s to help us achieve our goals and roadmap. We are working hard to build the plan for the concerts, the technology, marketing & promotion and we will work tirelessly to make our vision become a reality. We have some significant targets and goals but we have the team, the energy, and the ambition to make it happen.
Find out how we will do it by reading our whitepaper on www.animalconcerts.com
The Future is Digital, The Future is Animal.