2021: The Year of Concert Streaming
By: Mitch Hamilton — Animal Concerts Founder
Netflix is probably the biggest household name right now, second only to Apple, Amazon, or Google. It changed from being an entertainment distribution company that delivered DVDs via mailboxes in 1998, to a massive global company that streams content live through its device-agnostic application. Netflix then inspired a whole list of companies to do the same (Disney+, Apple TV +, Amazon Prime, Binge, Hulu, etc). Content streaming is convenient, it is easy to use and it removes the headache of going to a video store just to find yourself unable to find something you like, which will need to be returned in a few days anyway.
Netflix and its competitors provide a service that helps to conveniently and affordably connect consumers with the shows that they know and love, whilst exposing them to shows and movies that they have never heard about before.
Prior to Covid-19 the main way to watch your favourite musician or band perform was either via an in-person concert, or on a DVD. Some streaming platforms have begun putting pre-recorded concerts onto their platforms, but there is still a lot of room for improvement in this space.
Since then, there have been pioneers who have done a great job proving the concept of virtual concerts and festivals, such as the Belgian mega rave Tomorrowland which went online in 2020 and sold over 1 Million tickets. People threw parties in their houses, invited their friends and partied like they were there. This concept has the potential to change the way we all enjoy our favourite bands, and what Tomorrowland achieved is still only scratching the surface on what can be done by combining concerts with streaming and wrapping that all in an ecosystem that runs on blockchain.
Enter Stage Left: Animal Concerts